Career as Advertising

Advertising is the art of conveying a message to the masses. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is one of the chief divisions of any industry that ensures the industry’s competitiveness in the corporate milieu. Indian advertising industry is on a roll and is all set to provide quality job to thousands of individuals in next few years. A career in advertising is a lucrative employment option that one can choose in the rapidly growing Indian economy. Advertising agencies generally prefer highly creative and talented individuals who can think independently and at the same time work as excellent team players. If you are interested in pursuing a career in advertising, you must be highly target oriented and willing to work in a pressure cooker like environment. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.

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• Employment Opportunities
• How do I get there?
• Where to study?

Job Profile

EMPLOYMENT OPPORTUNITIES

Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer. Advertising manager, sales manager, public relations director, creative director, copy writer, and marketing communications manager are some of the major job opportunities in this field. Advertising field offers a range of lucrative and interesting careers. The job in this field is categorized into two broad categories, namely, Executive and Creative.

Executive: The executive side includes: Client Servicing, Market Research and Media Research.
The executive department understands client requirements, seeks new business opportunities and retains existing business. This department also selects the appropriate media, analyses timing and placement of advertisements, and negotiates the financial aspects of a business deal. 

 Creative: The creative team comprises of copywriters, scriptwriters, visualizes, creative directors, photographers, typographers, animators, and so on. The creative department creates the actual advertisement in different media formats. They verbalize and visualize the specific need of the client.

If you are fascinated by consumer insights, interested in brand strategy and passionate about creative ideas, take a serious look at the advertising industry. But before you focus on an advertising career, understand where advertising fits into the bigger picture of marketing.  The marketing communications industry engages the consumer through:  

• Advertising
• Direct Marketing
• Sales Promotion
• Public Relations
• Events
• Sponsorships

Recruiting Companies

Some of the giants in advertising and media planning that most students dream of working with are as follows:

• McCann Erickson
• Leo Burnett
• Grey, R K Swamy – BBDO
• Bates
• Redifussion Dy and R
• Lintas India Ltd.

How do I get there?

Pathway Courses

Where to study?