Media, Film and Mass Communication studies in South Asia

Posted date: 29 Oct 2014

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Mass communication is "the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogenous audience." Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies or communication. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such a a newspaper, book, pamphlet or comics, to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media. The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently.

1. Indian Institute of Mass Communication (IIMC), New Delhi
2. Xavier institute of Communication, Mumbai
3. Asian College of Journalism, Chennai
4. A.J Kidwai MCRC, Jamia Milia Islamia, Delhi
5. Symbiosis Institute of Media and Communications, Pune
6. Indian Institute of Journalism & New Media, Bangalore
7. Mudra Institute of Communication, Ahemedabad
8. Department of Communication and Journalism, University of Pune
9. Manorama School of Communication, Kottayam, Kerala
10. Bharatiya Vidya Bhavan’s Sardar Patel College of Communication & Management, New Delhi
11. Gaylord College of Mass Communication
12. Indian Institute of Mass Communication
13. Apeejay Institute of Mass Communication
14. International Islamic University, Islamabad
15. European University,Lahore
16. University Of Management and Technology, Lahore
17. Imperial University, Lahore
18. Sunway University, Malaysia
19. Asia e University, Malaysia
20. Institute of Graduate Studies, Malaysia
21. Monash University Malaysia
22. University Putra, Malaysia
23. Zhejiang University of Technology, Hangzhou, China
24. Xi'an Jiaotong-Liverpool University, Suzhou, China
25. Zhejiang Gongshang University, Hangzhou, China
26. Xi'an International University, Xi'An, China
27. Sanjiang University, Nanjing, China
28. Anhui Xinhua University, Hefei, China
29. Zhejiang Shuren University, Hangzhou, China
30. Houston Baptist University, Japan
31. Global Open University (TGOU),Japan
32. Ball State University,Japan
33. Fraunhofer-Institut für Toxikologie und Experimentelle Medizin ITEM,Japan
34. University of the Assumption, Philippines
35. Rizal Memorial Colleges, Philippines
36. Miriam College, Philippines
37. Bicol University - Main Campus,Philippines
38. FEATI University, Philippines
39. St. Paul University Manila, Philippines
40. San Sebastian College - Recoletos,Philippines
41. Philippine Women's University in Manila,Philippines
42. National Institute Of Mass communication, Bangladesh
43. College Of Journalism and Mass Communication, Bangadesh

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GSP Admin