Study MSc in Luxury Marketing Abroad

Posted date: 15 Dec 2021

If you want to be one of the graduates who live a life of luxury, a degree in luxury management and marketing may be the doorway to a highly lucrative career and other exciting opportunities. Let's take a look at what students can take away from it.

The luxury brand management industry exudes exclusivity, focusing on top-tier, traditional customer service, making the industry one-of-a-kind and personalized. However, the current relationship between company and consumer is almost unrecognizable from what it was just ten years ago, because brands must now implement integrated digital marketing campaigns in order to keep up with the rapid evolution of the luxury market landscape. Given the glitz and glamour of the industry, you'll also need to learn the ins and outs of how a company works, as well as operations management and how to forecast market predictions and developments.

Luxury management and marketing is a competitive business culture with extremely high expectations, and having a good balance of theoretical and experiential learning will help you understand the foreign industry as a whole. Designed for a global industry, you'll begin your luxury management and marketing journey in Paris before spending a full semester abroad in either city. The international component assists students in recognizing regional linkages between luxury markets and navigating international business markets.

If fashion is your passion, the Fashion Management track is your ticket to studying in France. Alternatively, if you have an eye for design, the Luxury Industry and Business Product Management track means you'll learn from experts at some of France's top universities! London and France are two of the worlds most imaginative and inventive cities, so spending a semester in one of these exciting cities is sure to broaden your experience and fuel your passion for industry.

You'll graduate with the skills and experience you need to advance your career with a global brand that exudes luxury. If you have the necessary qualifications and company knowledge, whether you want to be a Fragrances Brand Manager at Christian Dior or a Marketing and Product Creation Specialist at Infiniti, you are prepared for a career in the industry.

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GSP Admin