Aus, Wales and Sweden lead on student enquiries
According to the Enquiry Experience Tracker 2022, one in three prospective students feel negative about the university they enquired with following their enquiry experience.
The mystery shopper study conducted with over 100 higher education institutions – carried out by Edified and student conversion specialists UniQuest – assessed institutions on a range of criteria, including “findability, responsiveness, clarity and personalisation”.
It highlighted the importance of enquiry management, finding that nine in 10 prospective students are likely to drop off if they have a negative experience after enquiring.
Reference Link: https://thepienews.com/news/australia-wales-and-sweden-lead-on-student-enquiries/
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GSP Admin