INTERREG PROJECT "ATTRACTIVE TOURISM" STARTS

Posted date: 17 Sep 2019

The University of Applied Sciences Kufstein Tirol and the University of Applied Sciences Salzburg work together with many partners from Bavaria, Salzburg and Tyrol to develop a cross-border large-scale project with an intermodal framework theme: the attractiveness of tourism as an employer.
Modern and agile tourism means a central and measurable economic and prosperity factor for the project regions Tyrol, Salzburg and Bavaria. This positive development and the promising future for the tourism industry is based on top educated people, modern resources and sustainable tourism infrastructure. That's why hoteliers and restaurateurs are looking for people who want to actively shape and develop the industry. Modern and attractive tourism thrives on people who seek fulfillment in everyday life tourism and thus find fulfillment and satisfaction in this living environment.

TOURISM AS GAINFUL EMPLOYMENT
The splendor of tourism as a fulfilling place of work for the individual earning a living has experienced a clear and above all a social devaluation in the last years. In spite of those arguments that characterize tourism as an attractive field of activity, such as work in an international environment, enjoyment of people, global job opportunities or a crisis-proof workplace, there are also reasons why tourism is a comparatively less attractive sector for employees. In particular, employment in the hotel and catering industry is often characterized by irregular working hours, many night and weekend work, seasonal structures, an unattractive wage level, stressful conditions during peak business hours and staff shortages.

PRE-WORKSHOP AS A BASIS FOR THE JOINT PROJECT
The basis for the development of the project idea was a pre-workshop held in October 2018, in which interested institutions participated in order to submit their suggestions and opinions on the topic. On the part of the FH Kufstein Tirol, the representatives of the study courses Corporate Management, International Business & Management as well as Marketing & Communication Management contributed their technical input. As a result, elementary questions for the tourism industry were discussed, a solution sketch drawn up and a project proposal prepared and submitted. A performance report for pre-workshop is here to find.

THE INTERREG PROJECT
The challenges cover several topics: attractiveness and image of the industry, management and organizational development, knowledge management, employee qualification as well as structural change through digitization. These are directly related in a cross-border project. A targeted structure survey of relevant factors of employer and industry attractiveness should create a basis for the development of a digital assessment tool. The aim is to make the attractiveness in tourism (attractiveness of the industry, employer attractiveness ...) measurable and thus comparable. In order to reach a high coverage of the topic in the regions, joint workshops are held, so that a (cross-border) exchange of best practice and an individual transfer of knowledge can be made easier. The project objectives are accompanied by two congresses and an activating image campaign to create a long-term improvement of the perspective of "work" in tourism. Project partners are FH Salzburg (lead partner) and FH Kufstein Tirol, Chiemgau Tourismus eV and the Standortagentur Tirol. In addition, numerous tourism associations and tourism schools are supporting the project as associated partners. Chiemgau Tourismus eV and the location agency Tyrol. In addition, numerous tourism associations and tourism schools are supporting the project as associated partners. Chiemgau Tourismus eV and the location agency Tyrol. In addition, numerous tourism associations and tourism schools are supporting the project as associated partners.

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