University and Asda announce data partnership

Posted date: 26 Jul 2022

Asda and the University have joined forces to better understand pressing societal challenges such as nutrition, environmental and health issues through a strategic data partnership.

The two institutions have signed an agreement that will see the Leeds-based retailer and the University’s Leeds Institute for Data Analytics (LIDA) work together on a range of research projects.

As part of the official partnership, data scientists at LIDA will work in collaboration with Asda to gain further understanding of customers’ habits and preferences, in order to inform decisions such as future store locations and improve the efficiency of food supply chains.

Reference Link:https://www.leeds.ac.uk/main-index/news/article/5123/university-and-asda-announce-data-partnership

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